Discourse Analysis Unit IV: Discourse, Culture, and Reading

🎯 Stage 1 — Desired Results

A. Established Goals

  • Students will critically evaluate written texts to uncover cultural rhetorical patterns.

  • Students will analyze the relationship between macro-discourse structures and reading comprehension.

B. Transfer Goals

Students will independently use their learning to:

  • Demystify the reading process for their learners by making macro-discourse structures and cultural writing patterns explicitly visible in the ELT classroom.

  • Share transparent, culturally responsive lesson frameworks with the wider public, contributing to an engaging and inclusive global community of educators.

C. Meaning

Enduring Understandings (Students will understand that …)

  • Processing speech and processing writing require fundamentally different cognitive and structural approaches.

  • Writing is not culturally neutral; cultural norms dictate logical flow, paragraph structure, and rhetorical patterns (Contrastive Rhetoric).

  • Top-down and bottom-up reading processes rely heavily on an understanding of macro-discourse structures to achieve full comprehension.

Essential Questions

  • How does our cultural background silently dictate the way we organize our thoughts on paper?

  • Why do English language learners often struggle with reading comprehension even when they know all the vocabulary?

  • How can educators design transparent reading activities that bridge the gap between different cultural rhetorical patterns?

D. Acquisition

Students will know …

  • The cognitive and structural differences between processing speech and writing.

  • The concept of Contrastive Rhetoric and how culture influences writing patterns.

  • The relationship between discourse structure and top-down/bottom-up reading processes.

Students will be able to …

  • Compare texts across different cultural contexts to identify distinct rhetorical patterns.

  • Deconstruct written texts to analyze how cultural norms dictate logical flow and paragraph structure.

  • Design pre-reading and while-reading activities that leverage macro-discourse structures to aid ELT learner comprehension.

🎯 Stage 2 — Evidence

A. Performance Task (GRASPS)

  • Goal: Create a “Cultural Rhetoric Reading Workshop” that deconstructs written texts from different cultural contexts and provides actionable reading comprehension activities based on macro-discourse structures.

  • Role: An ELT teacher trainer committed to transparent pedagogical practices.

  • Audience: The public at large, specifically targeting pre-service teachers and ELT colleagues looking to make their reading lessons more culturally responsive.

  • Situation: To empower your community of educators, you are publishing a comparative analysis. You will select two written texts from different cultural contexts and deconstruct how their cultural norms dictate logical flow. Using this analysis, you will design pre-reading and while-reading activities that leverage these macro-discourse structures to aid learner comprehension.

  • Product/Performance: A publicly shareable resource package (e.g., a digital workshop recorded via screencast, a comprehensive teaching blog post, or an interactive OER module). The project must be theoretically grounded using McCarthy (1991) Chapter 6 and Celce-Murcia & Olshtan (2006).

Standards/Rubric (summary): (Note: Unit IV assignments and quizzes represent 30% of the total course grade.)

  • Purpose & audience: The workshop transparently connects cultural rhetorical theory to practical ELT reading strategies in a way that is highly accessible to the public.

  • Organization & cohesion: The text deconstruction logically highlights differences in rhetorical patterns, and the designed activities clearly support top-down/bottom-up reading processes.

  • Detail & diction: Accurately applies concepts of Contrastive Rhetoric and cognitive processing.

  • Language control (B1+): High grammatical accuracy and appropriate academic/instructional register; the use of English accounts for 50% of the item’s evaluated value.

  • Process & integrity: Adheres strictly to APA style for written portions and citations; complies fully with departmental policies on plagiarism and AI use, resulting in a zero (0%) if violated.

B. Other Evidence

  • Formative Quizzes: Assessing conceptual knowledge of Contrastive Rhetoric and the differences between processing speech and writing.

  • Cultural Text Comparison Log: A collaborative digital log where students compare short texts across cultures to identify distinct rhetorical patterns before applying them to their final project.

  • Activity Design Drafts: In-class drafts of pre-reading and while-reading activities leveraging macro-discourse structures, subjected to peer review.

🎯 Stage 3 - Learning Sequence

Discourse Analysis Modules